Common Sense about Communicating Impact
If outcome measurement improves programs, does it also improve grantmaking? GMA recently hosted a candid conversation about evaluation in the context of nonprofit-grantmaker relationships.
Participants representing a range of nonprofits and a cross-section of our foundation clients quickly agreed that measuring to learn makes sense, but measuring to say you’ve measured does not. If the data doesn’t matter to the organization, it won’t matter to funders either.
What emerged from this discussion were suggestions for improving communications about impact that are grounded in common sense — “common” in that they advance the work of both partners in the grantmaking contract, and “sensible” because they can be accomplished within existing funder-nonprofit relationships, using established communication channels.
For 10 common sense ideas Continue Reading »
